The Treasure X Single Pack, from Moose Toys, was the best-selling item in August in the action figure (excluding battle) segment, according to The NPD Group.
Treasure X features a multi layered “unboxing” process, as kids dig for treasure and pieces of an action figure that they assemble.
Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.