Animaccord and Canadian media partner, Corus Entertainment, will celebrate National Bear Day with a special programming promotion.

On July 31, Corus Entertainment’s Treehouse channel is airing a special collection of six episodes of Masha and the Bear throughout the day in an effort to raise awareness and build buzz for the property across Canada.

Masha and the Bear will be promoted through Treehouse with increased episode airings and tune-in spots. Episodes included in the promotion include “Gone Fishing,” “Springtime for Bear,” “Growing Potion,” “Trading Places,” and “The Very Fairy Tale.”

This year has been a big one for the popular series, which recently entered development for a live tour with TEG Life Like Touring.