Treehouse Canada Celebrates National Bear Day with Masha and the Bear

Animaccord and Canadian media partner, Corus Entertainment, will celebrate National Bear Day with a special programming promotion.

On July 31, Corus Entertainment’s Treehouse channel is airing a special collection of six episodes of Masha and the Bear throughout the day in an effort to raise awareness and build buzz for the property across Canada.

Masha and the Bear will be promoted through Treehouse with increased episode airings and tune-in spots. Episodes included in the promotion include “Gone Fishing,” “Springtime for Bear,” “Growing Potion,” “Trading Places,” and “The Very Fairy Tale.”

This year has been a big one for the popular series, which recently entered development for a live tour with TEG Life Like Touring.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.