From Toys “R” Us to Amazon, Tru Kids Brands‘ Journey Girls have a new home.

The 18-inch line of dolls were a house brand of Toys “R” Us in the U.S. for many years, positioned as a competitor to Mattel’s American Girl and Battat’s Our Generation line. Officially launching for Amazon Prime Day — now a two-day event, July 15 to 16 — as part of the Prime Day Launch program, Just Play revamps the Journey Girls dolls in a variety of styles that will begin shipping on Aug. 1.

A Journey Girls dedicated storefront is already live on Amazon, with eight dolls available for preorder: Meredith, Kyla, Dana, Mikaella, Kelsey, Callie, Chavonne, and Ilee.

Just Play Journey Girls

“Journey Girls all love to travel and explore, seeking out new friends and super exciting adventures. Journey Girls are fashion forward and make use of their own special leadership skills – whether it be a strong and infectious sense of self-confidence, or a great way of helping friends through a sticky, silly, or sticky-silly situation! While each girl is different, one thing is for sure — Journey Girls are all about sharing. Whether it’s sharing something from their closet or something from their heart, Journey Girls are there to share adventures with their friends.”

Just Play Journey Girls

Despite the turmoil surrounding  Toys “R” Us over the past two years, Journey Girls have remained available in other countries, and were offered as part of the Geoffrey’s Toy Box program at Kroger stores in the U.S. during last year’s holiday season.

Journey Girls from Just Play

The new dolls feature updated design and outfits, with rooted hair and hand-painted faces, and are aimed at kids ages 6 and up.

Meanwhile, Tru Kids Brands continues to work on their plans to relaunch some physical Toys “R” Us stores in the U.S. in time for the upcoming holiday season.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.