U.S. Retail Imports Boom Despite Supply Chain Crisis, Pandemic
An Evergreen cargo ship at the Port of Los Angeles | Source: Kirk Wester, stock.adobe.com

The numbers are in, and consumer demand is insatiable.

According to the National Retail Federation and Hackett Associates monthly Global Port Tracker, 2021 is headed toward a record finish for U.S. retail imports. The organizations say that this year should chart both the largest volume and fastest growth on record for ocean freight in Twenty-Foot Equivalent Units (TEU)

This month’s tracker forecasts an expected finish of 26 million TEUs, an 18% increase over last year.

“This has been an unprecedented year. We’ve seen more disruption than ever before because of issues along every step of the supply chain and continued strong consumer demand, but we’re also seeing more cargo and faster growth than ever before,” says NRF Vice President for Supply Chain and Customs Policy Jonathan Gold. “There are still ships to be unloaded and containers to be delivered, but everyone in the supply chain has worked overtime this year to try to overcome these challenges. For the most part, they have succeeded, and consumers will be able to find what they need for the holidays.”

Related: The Black Friday Shift Continues as Shoppers Return to Brick-and-Mortar Retail

Looking into next year, the NRF and Hackett Associations are forecasting further increases, starting with a projected 9% gain in January followed by a 7.3% spike in February.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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