U.S. toy and game shipments are forecast to fall to $1.1 billion in 2021, according to Toys & Games: United States, a report recently released by Freedonia Focus Reports. Competition from imports, which already meet the vast majority of U.S. demand, will drive shipments to retreat.
U.S. demand for toys and games is forecast to expand 2.3 percent annually through 2021. Expansion of the population aged 35 to 44, which contains those most likely to have and buy toys for children, will drive gains.
These and other key insights are featured in the report, which forecasts U.S. toy and game shipments and demand in U.S. dollars at the manufacturers’ level to 2021. Total shipments are segmented by product in terms of electronics, board games and puzzles, models and kits, children’s vehicles and doll carriages, dolls and stuffed toys, and other products such as balls, dart games, and toy furniture.
To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2006 to 2016.