Wham-O products will be on full display at Ultimate Frisbee Association (UFA) events thanks to the upcoming introduction of Wham-O Kids Zones. The Wham-O Kids Zones will highlight new items such as Slip ‘N Slide Air and Trac-Ball II, among other products.

These activations will occur at select games for the UFA teams the Philadelphia Phoenix, the Minnesota Wind Chill, the Dallas Legion, and the Madison Radicals. All team locations will be home to a Wham-O Kids Zone in 2025. 

The UFA was established in 2012 as the American Ultimate Disc League, and features 24 Ultimate Frisbee sports teams across the country. The brand Sports Dimension (SDI) is the exclusive licensee of Wham-O brands, which includes Frisbee, and partnered with the American Ultimate Disc League to rebrand as UFA in January. 

The UFA Championship Weekend will feature a Wham-O Kids Zone. | Source: UFA

To learn more about the upcoming activations, which will be a feature of the UFA Championship Weekend in Salt Lake City on Aug. 23-24, visit the Watch UFA website. 

About the author

Madison Patterson

Madison Patterson

Madison Patterson is an assistant editor at the Pop Insider, the Toy Insider, and the Toy Book. When she isn't writing, the Seattle native can be found reading the classics, watching football, and scouring the city for New York's best vintage.

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