HeForSheBoyStoryHeForShe, the United Nations (UN) Women’s global solidarity movement for gender equality has teamed up with Boy Story to launch two special edition action dolls.

The action dolls promotes the notion that both boys and girls should have the same opportunity to bond with dolls, and that all kids, regardless of their gender, need to learn nurturing, emotional intelligence, and empathy.

The special edition action dolls are part of the HeForShe Equality Line, a cause marketing initiative between HeForShe and ethical brands. The dolls are available now at www.boystory.com, and proceeds raised will go towards UN Women’s programmatic work on women and girl’s empowerment globally.