University Games acquired game manufacturer The Haywire Group, which includes a portfolio of games designed to help kids develop fine and gross motor skills, reading, early math, and critical thinking skills.

This year, University Games will expand the reach of the Haywire product line into international markets including, Canada, the UK, Australia, and New Zealand, with additional international markets next year.

The Haywire Group was founded by Barbara and Michael Fisher in 2005. The Fishers will continue to be active in the game industry under Haywire’s sister company, Grand Prix International (GPI), and its newly-expanded Design and Development Services.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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