Upbounders seeks to expand through an investor community. | Source: Upbounders/SMBX/The Toy Book

Upbounders by Little Likes Kids is seeking investors through SMBX, the financial marketplace that connects small businesses with investors in their community.

Upbounders is a Washington, D.C.-based, female-founded, and Black-owned small business that promotes diversity and cultivates belonging through screen-free toys that accurately represent cultural and ethnic differences. The line is currently sold in major retailers, such as Target and Nordstrom stores.

Source: Upbounders/SMBX

“I founded Upbounders by Little Likes Kids because I wanted toy options that reflected my son and his wonderfully diverse gaggle of friends,” says Kemi Tignor, founder of Upbounders. “Guided by a mother’s knowing sensibilities, Upbounders is able to create products that allow all kids to feel a sense of belonging and an opportunity to play with toys that reflect what’s special about the joyfully diverse world they experience every day. With Upbounders, I’ve created a space where the only thing children know is joy.”

Related: The Woobles Makes a $450,000 Deal on ‘Shark Tank’

Source: Upbounders/SMBX

Upbounders is issuing Small Business Bonds, which can be purchased for as little as $10 at thesmbx.com. Investors will begin earning 9.5% interest through direct monthly payments over 5 years. The funding will be used for expanded advertising, working capital, and recapitalization.

Founded in 2018, Upbounders has been featured on Good Morning America and in The Wall Street Journal, Parents Magazine, and The New York Times.

“With a distribution reach that is ahead of our brand awareness, we are excited to make strategic investments in marketing and product development that grow sales at our existing retailers and attract new customers,” says Tignor.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.