U.S. Toy Constructive Playthings

The U.S. Toy Co. has added to its executive ranks across its consumer and commercial operations and its Constructive Playthings division.

Bill and Doug Bordegon have joined the third-generation, family-owned manufacturer and distributor of educational toys to lead new sales initiatives.

“Doug and Bill are well-respected and talented executives, and we are extremely fortunate to now have them on our management team,” says Seth Freiden, CEO and owner of the U.S. Toy Co. “Additionally, their wealth of experience in all facets of marketing, including building brands, product development, licensing and integrated merchandising and promotional programs, will help us continue to expand and grow our business throughout the world.”

U.S. Toy Co.

Toy industry veteran Bill Bordegon will help guide sales and marketing efforts for U.S. Toy Co., focusing on developing strategies to expand the company’s reach through specialty retailers, new marketing initiatives, and new product development. Bordegon is a past chairman and secretary on the board of directors for the American Specialty Toy Retailing Association (ASTRA).

His sales and management experience includes six years as national sales manager for Toysmith, and a five-year run at Orb Toys as its director of sales and marketing. He served as executive vice president of Fleer/Skybox International under its ownership by a pre-Disney Marvel Entertainment.

Doug Bordegon assumes the role of vice president of sales and marketing for both Constructive Playthings and the U.S. Toy Commercial division. Bordegon is the co-founder and owner of Borda Productions, a Midwest-based producer and promoter of music festivals and live entertainment. His sales and marketing experience includes work with Whirlpool, Sprint, and others.

Other recent additions to the new management team include Jack Rollin, who joins the company from Fun Express as director of sales for the U.S. Toy commercial division; and Melissa Prier, who joins the company from Staples as vice president of product management.

In addition to its manufacturing and distribution businesses, U.S. Toy also operates a 37,000 square-foot toy store (pictured top) in Overland Park, Kansas.

 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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