The U.S. Toy Co. has added to its executive ranks across its consumer and commercial operations and its Constructive Playthings division.

Bill and Doug Bordegon have joined the third-generation, family-owned manufacturer and distributor of educational toys to lead new sales initiatives.

“Doug and Bill are well-respected and talented executives, and we are extremely fortunate to now have them on our management team,” says Seth Freiden, CEO and owner of the U.S. Toy Co. “Additionally, their wealth of experience in all facets of marketing, including building brands, product development, licensing and integrated merchandising and promotional programs, will help us continue to expand and grow our business throughout the world.”

U.S. Toy Co.

Toy industry veteran Bill Bordegon will help guide sales and marketing efforts for U.S. Toy Co., focusing on developing strategies to expand the company’s reach through specialty retailers, new marketing initiatives, and new product development. Bordegon is a past chairman and secretary on the board of directors for the American Specialty Toy Retailing Association (ASTRA).

His sales and management experience includes six years as national sales manager for Toysmith, and a five-year run at Orb Toys as its director of sales and marketing. He served as executive vice president of Fleer/Skybox International under its ownership by a pre-Disney Marvel Entertainment.

Doug Bordegon assumes the role of vice president of sales and marketing for both Constructive Playthings and the U.S. Toy Commercial division. Bordegon is the co-founder and owner of Borda Productions, a Midwest-based producer and promoter of music festivals and live entertainment. His sales and marketing experience includes work with Whirlpool, Sprint, and others.

Other recent additions to the new management team include Jack Rollin, who joins the company from Fun Express as director of sales for the U.S. Toy commercial division; and Melissa Prier, who joins the company from Staples as vice president of product management.

In addition to its manufacturing and distribution businesses, U.S. Toy also operates a 37,000 square-foot toy store (pictured top) in Overland Park, Kansas.