Toys R Us

Source: V1 Analytics

A new video from V1 Analytics is pushing the nostalgia buttons while also reminding the toy industry of some not-so-old wounds.

The data visualizer offers a look at the growth, contraction, collapse, and seeds of rebirth that have been planted for Toys “R” Us in the U.S. Using multiple data sources, the video focuses on the company’s physical footprint from 1957 to 2020 and includes Toys “R” Us, Babies “R” Us, Kids “R” Us, and Imaginarium locations.

Following the bankruptcy and liquidation of Toys “R” Us operations in the U.S., the company reinvented itself to emerge as Tru Kids Brands last year. A pair of brand new Toys “R” Us store concepts opened in New Jersey and Texas during the last holiday season. Our sister publication, the Toy Insider, released an exclusive video showcasing the New Jersey location last December.

Both new Toys “R” Us locations were temporarily closed in March due to the spread of the COVID-19 pandemic.