Venum x Angry Birds launch will encourage young children to exercise at home. | Source: Venum

Venum and Rovio Entertainment Corp. have joined forces to bring kids a new and exciting way to exercise from home, all while representing the long-time favorite mobile game Angry Birds.

In classic Angry Birds fashion, kids ages 8-14 can practice boxing with this new collection of sparring accessories. The product range includes gloves, mitts, and mouthguards, as well as the option between a hanging or a standing punching bag, each of which feature classic characters, such as Red, Chuck, and Bomb along with the green pigs that the birds take down in the game.

“The Angry Birds brand has always been rooted in activity and movement, which is why this partnership with Venum is such a natural fit,” says Katri Chacona, director, brand licensing at Rovio. “While the birds and pigs certainly have fun at each other’s expense, in the real world we need to find more productive and positive ways to release our energy and emotions. This fantastic collaboration with Venum is all about encouraging kids to get moving and use their energy in a fun and safe way.”

Related: PMI, Rovio Team Up for Angry Birds Zzzopa Spinner Balls

The collection also includes special QR codes on the packaging that invite fans to participate in an augmented reality (AR) experience through a mobile app. Additionally, parents can help their kids become more active through an event in the Angry Birds 2 game, which will occur later this month.

Prices range from $12.99-129.99, and products are available now on the Venum website.

About the author

Vivian Rousseau

Vivian Rousseau

Vivian Rousseau is an Editorial Intern with Adventure Media & Events, where she writes for The Toy Book, The Toy Insider, and The Pop Insider. She is also currently a Senior at Rutgers University - New Brunswick studying Journalism & Media Studies. Vivian’s two previous internships have been in news writing as well, as she loves to write! When she isn’t writing or doing her schoolwork, Vivian is typically reading, at the gym, or soaking up her last year of college with her friends and sorority sisters!

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