Simon Leslie

ViacomCBS Consumer Products (VCP) appointed Simon Leslie as vice president, consumer products for Southern Europe, Middle East, and North Africa (MENA).

Leslie joins ViacomCBS from Hasbro, where he most recently served as managing director of Hasbro Italy leading consumer products, sales, marketing, trade marketing, finance, human resources, and IT. He previously held roles at Hasbro UK, Hasbro Portugal, and Hasbro Chile.

In his new role, Leslie will be responsible for licensing revenues and managing teams across France, Spain, Portugal, Italy, Greece, Turkey, the Middle East, and Africa, which make up a subsection of the newly structured VCP team for EMEAA. Additionally, he will oversee the retail sales and marketing division across the region, and manage global partnership activity locally with the heads of markets, regions, and categories.

Leslie reports to Mark Kingston, senior vice president, international licensing of VCP and Thomas Goller, executive vice president and chief operating officer of ViacomCBS Networks International (VCNI) Europe, Middle East Africa, and Asia (EMEAA).

Additionally, Felix Ruoff, vice president, Northern and Eastern Europe, will manage the licensing business and teams across Benelux, Germany, Switzerland, Austria, Nordics, Poland, Central Eastern Europe, and Russia. Venetia Davie, vice president of VCP will continue to lead the company’s business in the UK, Ireland, and Israel.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.