ViacomCBS Consumer Products (VCP) appointed Simon Leslie as vice president, consumer products for Southern Europe, Middle East, and North Africa (MENA).

Leslie joins ViacomCBS from Hasbro, where he most recently served as managing director of Hasbro Italy leading consumer products, sales, marketing, trade marketing, finance, human resources, and IT. He previously held roles at Hasbro UK, Hasbro Portugal, and Hasbro Chile.

In his new role, Leslie will be responsible for licensing revenues and managing teams across France, Spain, Portugal, Italy, Greece, Turkey, the Middle East, and Africa, which make up a subsection of the newly structured VCP team for EMEAA. Additionally, he will oversee the retail sales and marketing division across the region, and manage global partnership activity locally with the heads of markets, regions, and categories.

Leslie reports to Mark Kingston, senior vice president, international licensing of VCP and Thomas Goller, executive vice president and chief operating officer of ViacomCBS Networks International (VCNI) Europe, Middle East Africa, and Asia (EMEAA).

Additionally, Felix Ruoff, vice president, Northern and Eastern Europe, will manage the licensing business and teams across Benelux, Germany, Switzerland, Austria, Nordics, Poland, Central Eastern Europe, and Russia. Venetia Davie, vice president of VCP will continue to lead the company’s business in the UK, Ireland, and Israel.