ViacomCBS appoints Joann Acevedo to senior vice president of softlines licensing. | Source: ViacomCBS

ViacomCBS promoted Joann Acevedo to senior vice president of softlines licensing for the North America ViacomCBS consumer products team. 

As senior vice president, Acevedo will lead strategy and growth across multiple categories of business including apparel, accessories, and home furnishings. She will reach fans of all ages through licenses such as PAW Patrol, Blue’s Clues & You!, Spongebob Squarepants, MTV, and Star Trek. Acevedo will also partner with the Toronto-based ViacomCBS consumer products team to expand the softlines business throughout Canada. 

“Joann skillfully navigates softlines licensing across the beloved ViacomCBS brands and characters while working with a complex and diverse licensee matrix,” says Jose Castro, senior vice president of softlines, fashion & lifestyle licensing, and global collaborations at ViacomCBS consumer products. “She continues to inspire our partners and drive excitement for our biggest priority initiatives, securing some of the largest ViacomCBS licensing deals to date.”

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Acevedo has worked at ViacomCBS for 19 years, most recently as the vice president of softlines licensing. She will be based in New York and report to Castro.