The 70th anniversary edition of the Spielwarenmesse international toy fair is underway in Nuremberg, Germany. The event kicked off with the announcement of the five ToyAwards winners. Fifteen toys were nominated across five categories from 838 products submitted for consideration. Here’s a look at this year’s winners.

Baby & Infant (0-3 years): Magic Touch Piano Musical Toy (Hape International and Kids II)

PreSchool (3-6 years): bworld theme sets (BRUDER Spielwaren)

SchoolKids (6-10 years): Magical Mermaid World (PLAYMOBIL)

Teenager & Adults (10 years and older): kNOW! (Ravensburger Spieleverlag)

Startup: Mabot (Shenzhen Bell Creative Science and Education)

More than 71,000 toy buyers and exhibitors from more than 125 countries will attend Spielwarenmesse from Jan. 30 to Feb. 3

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.