Andrew (Andy) S. Keimach has been named president, effective immediately, of VTech Electronics North America LLC, a wholly owned subsidiary of VTech Holdings Ltd. The appointment follows the retirement of the current president, William To.

In this role, Keimach leads the Electronic Learning Products (ELPs) business of both the VTech and LeapFrog brands in the U.S. He and his team are charged with delivering growth through executing the dual brand strategy, effectively engaging consumers and business partners, as well as contributing to product innovation. Keimach reports to Gilles Sautier, International President of ELPs.

Prior to the appointment, Keimach was most recently President at Munchkin Inc. He focused on building an international sales team and expanding the business geographically, which made Munchkin one of the leading U.S. infant products manufacturers. Before joining Munchkin in 1999, Keimach started his career at Procter & Gamble in 1983 and became vice president of sales in 1996. He has more than 30 years of experience in global consumer products.