VTech’s Go! Go! Cory Carson | Source: VTech

Hong Kong-based VTech Holdings Limited reported its fiscal 2021 earnings this week with revenue spiking 9.5% to a record $2.37 billion.

While the multifaceted company is known for a mix of contract manufacturing services, telecommunications products, and electronic learning toys (ELP), it’s the latter that led the charge for North American growth. Sales of ELP products grew 8.8% to $539 million. VTech says that standalone products from its LeapFrog and VTech toy brands each rode the wave of strong toy sales in the U.S. with LeapFrog sales increases said to be “especially robust.” According to the NPD Group, VTech is the number one manufacturer of ELPs for infants, toddlers, and preschoolers in the U.S.

VTech and LeapFrog go green | Source: VTech

VTech says that its KidiZoom cameras and Go! Go! Smart family of products offset some declines in other preschool products, while the Blue’s Clues & You! series of licensed toys, Really Smart Handy Dandy Notebook, and other toys offset a decline in LeapBuilders.

Related: Talkin’ Toys: VTech Gives Kids the Tech They Want

Although sales of platform products decreased slightly in North America, VTech says that subscriptions to LeapFrog Academy increased substantially as families looked for ways to keep kids engaged and learning at home.

Check out the May 2021 issue of the Toy Book for an additional look at VTech’s toy business in the U.S.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.