Source: TerraCycle/TheToyBook

Vtech and LeapFrog are making a big move toward sustainability thanks to a newly inked partnership with TerraCycle.

A new, free recycling program provides an easy way for families in the U.S. to properly recycle select electronic toys and learning devices. The toys will be cleaned, melted into hard plastic, and remolded to make new products, many of which make their way into parks and playgrounds as picnic tables and benches.

“By partnering with TerraCycle, we are making it easier for parents to recycle electronic toys while making inroads to our ongoing sustainability goals for VTech and LeapFrog,” says Andy Keimach, president, VTech Electronics North America.

Families wishing to recycle their VTech and LeapFrog toys can visit a special program page on the TerraCycle website to find shipping information and to print a prepaid shipping label.

With the launch of its new program, VTech and LeapFrog join a growing number of toymakers, including Hasbro, Mattel, MGA Entertainment, and ZURU that have partnered with TerraCycle in an effort to reduce toy waste.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.