VTech is on a roll. Following the news that the maker of innovative learning toys has been named “Toy Supplier of the Year” down in Bentonville, now comes an honor from the Bullseye. Target named VTech “Vendor of the Year.”

“We work closely with our vendor partners on all aspects of our business, and VTech played a key role in the great progress we made within Toys in 2018,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “From inventory management to product innovation and more, their efforts helped us bring guests more of the tech toys they love, and ultimately pick up sales and market share as more families choose Target for all of their toy needs.”

The Minneapolis-based retailer cites the VTech Kidizoom Smartwatch DX2, KidiBuzz smart device, Ultimate Alphabet Activity Cube, and the Touch and Learn Activity Desk Deluxe among the winning offerings in recent months.

Target has been reimagining their toy departments, to great success. For more on Target’s 2019 outlook on toys, see The Toy Book‘s State of the Toy Industry Q&A with Kelly Caruso, senior vice president, hardlines merchandising.