Historical figures on the battlefield | Source: W. Britain Toys

The continuing issues in the global supply chain are a win for a small business in Ohio.

On the Mantle LLC dba W. Britain Toys is expanding its operations in Chillicothe, Ohio with an investment of more than $226,000 to add manufacturing capabilities to its headquarters. W. Britain Toys is one of the most famous names in the world of collectible toy soldiers and while its legacy is rooted in the UK, it’s been an American-owned company for more than 25 years.

“Like most businesses in this country, the unforeseen complications of COVID-19 and related shipping backlogs from China over the past two years have illustrated how dependent we have become on offshore manufacturing,” says President of W.Britain, Ken Osen. “With the recent experience of global supply chain problems, we are convinced that a larger percentage of our unique products can be entirely designed and produced here in the U.S., and with the support of JobsOhio, Ohio Southeast Economic Development (OhioSE), and Greater Chillicothe & Ross County Development this is becoming a reality.”

JobsOhio supported W. Britain with a $25,000 JobsOhio Inclusion Grant and Ohio Southeast Economic Development assisted with the grant process.

Osen says that the company is putting its investment toward the hiring of eight new employees and the specialized equipment needed to produce high-quality toys and collectibles.

The History Store in Chillicothe, Ohio | Source: OhioSE

“As a community, we are excited to welcome this manufacturer of custom figurines, scenery, and historical models to our downtown district,” says Tammy Eallonardo, director of economic development, Greater Chillicothe & Ross County. “Similar items have been sold at Chillicothe’s History Store for many years and are very popular among collectors and history buffs. It is exciting to know that these items will now be manufactured locally.

Related: The Supply Chain Crisis Reignites Reshoring Efforts

W. Britain was founded in 1893 as a family-owned and operated business in the UK. For decades, the company expanded its production of miniature figurines, scenery, and historical models, eventually becoming known for farm and space toys. By the mid-1980s, the toy solider and historical business was being deemed “collectible” and separated from the other toys.

Since that time, ownership of the company has changed hands, with companies including Ertl, Racing Champions, and First Gear among the major players. While the farm toys are still sold by TOMY’s Ertl division under the “Britains” name, the W. Britain Toys business was spun off into its own entity and sold several times since.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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