Source: Walmart

Streaming content is driving sales in the toy department, and a new deal between Netflix and Walmart looks to take things to a whole new level.

The Netflix Hub at Walmart is a curated selection of first-to-market or exclusive products inspired by some of the biggest shows on Netflix. At launch, toys, collectibles, and other consumer products from Bandai, Funko, Jazwares, Just Play, and others are available in Netflix’s first digital storefront with a mass retailer.

“Every day, sometimes multiple times a day thanks to my kids, I’m reminded we live in an increasingly connected world,” says Jeff Evans, executive vice president, entertainment, toys and seasonal, Walmart U.S. “From chart-topping music and fashion to the hottest toys, digital platforms and streaming sites are now the pulse behind emerging trends. At Walmart, we recognize the importance of bringing those trends directly to our customers and fast.”

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Under the new deal, toys and games inspired by Ada Twist, Scientist, CoComelon, Nailed It!, Stranger Things, and more will be found in the Netflix Hub with additional items slated to roll out in the months ahead.