Source: Walmart

Streaming content is driving sales in the toy department, and a new deal between Netflix and Walmart looks to take things to a whole new level.

The Netflix Hub at Walmart is a curated selection of first-to-market or exclusive products inspired by some of the biggest shows on Netflix. At launch, toys, collectibles, and other consumer products from Bandai, Funko, Jazwares, Just Play, and others are available in Netflix’s first digital storefront with a mass retailer.

“Every day, sometimes multiple times a day thanks to my kids, I’m reminded we live in an increasingly connected world,” says Jeff Evans, executive vice president, entertainment, toys and seasonal, Walmart U.S. “From chart-topping music and fashion to the hottest toys, digital platforms and streaming sites are now the pulse behind emerging trends. At Walmart, we recognize the importance of bringing those trends directly to our customers and fast.”

Related: Streaming Into Sales: How Streaming Services Impact the Toy Industry

Under the new deal, toys and games inspired by Ada Twist, Scientist, CoComelon, Nailed It!, Stranger Things, and more will be found in the Netflix Hub with additional items slated to roll out in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.