Walmart Reveals 2020 Top-Rated by Kids Toy List

Source: Walmart/The Toy Book

Walmart is the first U.S. retailer to unveil its annual list of top picks for the holiday shopping season.

The company’s 2020 Top-Rated by Kids Toy List is a collection of 36 toys across six categories, many of which are exclusives that can be found only at Walmart.

“This year’s Top-Rated by Kids Toy List reflects the shift we’ve seen in toy trends and behaviors this year,” says Walmart’s Steve Ronchetto, vice president of toys. “Toys play a critical role in families’ lives as they spend more time at home and parents seek ways to keep kids engaged with learning-based play. More than any year before, we’re seeing strong interest across toys that stem from digital platforms, like kid influencer-created toys, interactive and educational toys, screen-free indoor entertainment, and toys for active outdoor play.”

Scroll down to see the full list of toys that made the list.

Source: Walmart

From the TV to the Toy Room

High-Tech Gadgets

Interactive Play

Disney Princess Vanity (Jakks Pacific)
Gotta Go Flamingo (Moose Toys)
FurReal Mama Josie Kangaroo Pet (Hasbro)
Squeakee (Moose Toys)
My Life As Hello Kitty Dolls – Walmart Exclusive
Barbie Farm Barn Playset (Mattel) – Walmart Exclusive
L.O.L. Surprise OMG REMIX Dolls (MGA Entertainment) – Available mid-September

Surprise Toys

Energy-Burning Outdoor Toys

Screen-Free Indoor Entertainment

On Sept. 23, our sister publication the Toy Insider will reveal the hottest toys of the year in its 15th annual Holiday Gift Guide. Stay tuned!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.