Crayola Crayons

Photo: Crayola

Ever wonder what products are hot by state? revealed the top-selling items of 2018 by state, and some toys made the list. In California, the Nintendo Switch—already the fastest-selling console of this generation—nabbed the top spot, while in Idaho Hasbro‘s Easy Bake Oven Refills moved massive units. Toward the Midwest and South, Crayola crayons topped the list in eight states including Alabama, Georgia, Illinois, Louisiana, Mississippi, Oklahoma, Tennessee, and Virginia. And, while not a toy itself, Marvel StudiosAvengers: Infinity War spawned a licensing juggernaut, and the Blu-ray found its way into a lot of carts in Connecticut. 2018 Top Sellers

Look for more retail data to roll out in the days ahead.


About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.