It’s holiday toy list season, and as the toy industry awaits the Sept. 16 unveiling of the Toy Insider‘s annual Hot 20 and Holiday Gift Guide, the retailer lists continue to roll out.

Walmart unwrapped its 2022 Top Toy List this week with 55 curated picks for the holiday season, more than half of which are exclusive to the retail giant. Top brands this year include LEGO, CoComelon, Jurassic World, Hot Wheels, L.O.L. Surprise!, PAW Patrol, Barbie, Magic Mixies, and more.

“We know our customers are shopping early, and finding the lowest prices on toy gifts is a priority for many families this year,” says Laura Rush, senior vice president, electronics, toys, and seasonal, Walmart U.S. “We’re excited to help our customers as they start their holiday shopping by announcing our Top Toy List today and providing them with a fantastic selection of toys in stores and on Walmart.com at low prices only Walmart can deliver.” 

Walmart’s 2022 Top Toy List 

Related: Adventure Media & Events Promotes James Zahn to Editor-in-Chief of ‘The Toy Book’

*Prices may vary online, in-stores and in-app. 

According to Walmart, the company is stocking more than 1,400 new toys this holiday season, 500 of which are store exclusives.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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