Pam Lifford will manage the new team. | Source: Warner Bros./The Toy Book

Warner Bros. revealed a new, global leadership team, which will manage the combination of two of its branches, Warner Bros. Consumer Products and Discovery Consumer Products.

The team will report to Pam Lifford, President of Warner Bros. Discovery Global Brands, Franchises, and Experiences. Warner Bros.’ new division will manage more brands beyond those they already oversee, including HBO, Discovery, HGTV, Cartoon Network, and others.

“This team of best-in-class leaders brings years of experience in their respective areas and the realignment will result in a strong focus on our key growth areas, will further maximize our global relationships, streamline communication with global partners operating, and most importantly — bring brand new, integrated, and dynamic ways to engage fans around the world with our characters and stories,” Lifford says.

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

Lifford’s global commercial leadership team will include Julian Moon, the new head of EMEA Consumer Products and APAC Consumer Products. Preston Lewis remains the Head of LATAM Consumer Products, introducing retail strategy and relationships with retailers. Samantha Bushy will become the Head of Global E-commerce, while Peter van Roden will remain the head of Global Themed Entertainment.

Robert Oberschelp will also join the team, leading North America Consumer Products and Global Brand Product, Franchise Management and Marketing. He will head his own team, consisting of Carolann Dunn, who will manage the Home, Food, Health, and Beauty sectors. The team also includes Jessica Elliot, who will lead the Fashion, Footwear, and Accessories branches, and Catherine Bachmaier will lead Toys and Licensed Publishing.

About the author

Vivian Rousseau

Vivian Rousseau

Vivian Rousseau is an Editorial Intern with Adventure Media & Events, where she writes for The Toy Book, The Toy Insider, and The Pop Insider. She is also currently a Senior at Rutgers University - New Brunswick studying Journalism & Media Studies. Vivian’s two previous internships have been in news writing as well, as she loves to write! When she isn’t writing or doing her schoolwork, Vivian is typically reading, at the gym, or soaking up her last year of college with her friends and sorority sisters!

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