Originally posted March 23, 2022, 2:24 p.m. ET | Updated March 24, 2022, 9:14 a.m. ET

Jazwares‘ owner is about to have a new owner.

Berkshire Hathaway, the legendary holding company led by Chairman and CEO Warren E. Buffett, is getting deeper into the toy business through its $11.6 billion acquisition of Alleghany Corp. While Alleghany is known for its holdings in the insurance business, its subsidiary, Alleghany Capital Corp., maintains a diverse portfolio of eight companies in non-financial industries, including Jazwares.

“Berkshire will be the perfect permanent home for Alleghany, a company that I have closely observed for 60 years,” Buffett says. “Throughout 85 years the Kirby family has created a business that has many similarities to Berkshire Hathaway.”

Related: State of the Industry Q&A 2022: Jazwares

The deal is expected to close in the fourth quarter of this year and no changes to any of the involved businesses are expected at this time.

Jazwares is hailed as one of the fastest-growing toymakers in the U.S. and hit a milestone last year with more than $1 billion in sales driven by brands such as Squishmallows, Pokémon, and Fortnite. The company is also spreading its wings with the opening of Jazwares Game Studio and forays into the pet and seasonal businesses.

Alleghany Capital Corp. first made an investment in Jazwares back in 2014.

Buffett previously dipped his toes into the world of kids’ entertainment as the titular star of Warren Buffett’s Secret Millionaires Club, an animated series that originally debuted in 2011 on The Hub Network and is now distributed by Genius Brands International’s Kartoon Channel. Berkshire Hathaway purchased Oriental Trading Co. in 2012, after which the company acquired Mindware which subsequently acquired Peaceable Kingdom in 2017.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube