WeCool x Mattel are collaborating for Barbie and Hot Wheels compound and activity sets | Source: Mattel/WeCool/The Toy Book

Barbie and Hot Wheels are entering new categories this fall: compounds and activities.

WeCool Toys inked a licensing deal with Mattel Inc. to develop new compound and activity sets under the Compound Kings and Activity Kings brands that will feature the iconic staples of the doll and die-cast aisles.

“As a company, we are committed to developing innovative new products that stimulate the senses and encourage creativity,” says WeCool Toys CEO Jeff Osnato. “Mattel is the perfect partner and we are delighted to be working with them to develop these new, innovative products for children nationwide.”

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In recent years, WeCool Toys has continued to innovate in the compound space with lines such as Butter Cloudz, Jelly Cubez, Amaze-Doh, and 3D Goosh. The company also expanded into hand sanitizers with Crazy Cleanz, and offers a full range of activity and craft kits at major retailers, including Amazon, Meijer, Target, and Walmart.