Wicked Cool Toys expanded its executive leadership team with the appointment of toy industry veteran Herb Mitschele as executive vice president of global sales and operations. Prior to joining the Wicked Cool Toys team, Mitschele was CEO and co-founder of Shodogg, a software company based in New York City.

During the span of his nearly two decades in the toy industry, Mitschele has worked with top toy manufacturers and held executive positions in sales, marketing, licensing, operations, and international business development at Jakks Pacific, Playmates Toys, and more. He also has experience working with popular bands, including Matchbox and Disney Princess.