Virus Smasher | Source: Wild Hair Creations

Design Masters’ Wild Hair Creations is looking to “smash” COVID-19 in more ways than one.

The company behind the recent Creatures of Legends and Lore and the President Trump Troll doll is introducing Virus Smasher, a squishy stress relief toy that’s being touted as “the perfect gift for anyone tired of hearing phrases like ‘social distancing, ‘a new normal,’ and more.” Based on the familiar shape of the coronavirus that causes COVID-19, the toy features a “beat-up” face that encourages consumers to smash the virus.

Virus Smasher

Virus Smasher | Source: Wild Hair Creations

A portion of the proceeds from the sale of each Virus Smasher will be donated to international charities that are involved in the fight against the COVID-19 pandemic. The charities include the Coalition for Epidemic Preparedness Innovations (CEPI)COVID-19 Therapeutics Accelerator, and the Scripps Research Institute.

Virus Smasher is expected to be available at retail beginning July 15. The Virginia-based company is offering clip strip and counter displays for easy merchandising. Interested retailers should contact sales@designmasters.com for more information.