Wild Hair Creations Debuts Virus Smasher to ‘Smash” COVID-19

Virus Smasher | Source: Wild Hair Creations

Design Masters’ Wild Hair Creations is looking to “smash” COVID-19 in more ways than one.

The company behind the recent Creatures of Legends and Lore and the President Trump Troll doll is introducing Virus Smasher, a squishy stress relief toy that’s being touted as “the perfect gift for anyone tired of hearing phrases like ‘social distancing, ‘a new normal,’ and more.” Based on the familiar shape of the coronavirus that causes COVID-19, the toy features a “beat-up” face that encourages consumers to smash the virus.

Virus Smasher
Virus Smasher | Source: Wild Hair Creations

A portion of the proceeds from the sale of each Virus Smasher will be donated to international charities that are involved in the fight against the COVID-19 pandemic. The charities include the Coalition for Epidemic Preparedness Innovations (CEPI)COVID-19 Therapeutics Accelerator, and the Scripps Research Institute.

Virus Smasher is expected to be available at retail beginning July 15. The Virginia-based company is offering clip strip and counter displays for easy merchandising. Interested retailers should contact sales@designmasters.com for more information.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube