Source: Wild Republic

In 2018, Wild Republic began an initiative called Promise to the Planet. Now, as life is rapidly changing for kids, it’s adding an extension called Promise to the People that puts social responsibility at the forefront.

At the beginning of the COVID-19 pandemic, Wild Republic utilized its supply chain in order to donate masks to hospitals in need. The animal prints brought safety and smiles to patients and caretakers. Now, the initiative continues with products aimed to help kids through these uncertain times.

Wild Smiles are fun face coverings made just for kids. They offer breathability, comfortable cotton ear loops, and fun designs. To help those who are staying at home for school, Screen Grabbers are an animal friend that decorates a computer screen and can cover the camera as needed. Kids can choose from six designs when they launch in the fall and even more next Spring.

For naps after class, Pillowkins are part plush and part pillow. The brightly designed comfort items will be available in 12 styles. Whatever life looks like right now, kids don’t have to do anything alone. Mask Buddies help them feel comfortable wearing a mask, as the toy comes with matching masks for kids and their new plush friend.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.

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