Wild Republic

Wild Republic renewed its corporate social responsibility strategy to further enhance the company’s commitment to being as environmentally friendly and ethically responsible as possible. Its “Promise to the Planet” includes using less chemicals, using recycled plastic beans in its plush, 80% recycled cardboard, the elimination of single-use plastic, and more. Together, these efforts will reduce Wild Republic’s carbon footprint and back a company-wide eco-friendly directive launched last October.

Wild Republic“My grandson and I exist to protect humans and animals,” says G.B. Pillai, founder of Wild Republic. “Our projects focus on enhancing the quality of life for humans, creation of environmentally conscious products and fostering partnerships with foundations dedicated to preserving the earth’s most precious treasure, the animals. The animals inspire our product portfolio and animal education drives the curiosity needed to change the world.”

Pillai’s vision continues with his grandson, Vishunu Chandran, now serving as president of Wild Republic.

“It is our mission to positively impact the lives of children on this planet by inspiring curiosity and wildlife education,” Chandran adds. “We are equally committed to nature and conservation. Regrind plastic beans, recycled cardboard, soy ink, and the elimination of single-use plastics are examples of how we will deliver on our promise to protect our planet. We are dedicated to finding new ways to reduce non-biodegradable materials and leverage post-consumer materials in our products and packaging for years to come.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.