WildBrain CPLG Expands German Sales Department

WildBrain CPLG continues to grow with the expansion of its commercial sales department in Germany.

The global licensing agency, which represents properties from Hasbro, Spin Master, and Peanuts in select territories, welcomes Sarah Rosenstock as commercial director and Lisa Gruczek as senior sales manager.

“With many years of experience in brand licensing between them, Sarah and Lisa are the ideal candidates to augment our commercial sales team in Germany,” says Sibylle Gondolf, managing director at WildBrain CPLG Germany, Austria, and Switzerland. “The pair bring a wealth of expertise as well as exciting new ideas, and I’m confident they will both play a crucial role in driving forward the success of our growing brand portfolio in the region.”

Left to Right: Sarah Rosenstock and Lisa Gruczek

Rosenstock, who returns to WildBrain CPLG from the in-house licensing agency of Hubert Burda Media KG, will be responsible for the company’s activity and strategy in Germany.

Gruczek also joins the company from Hubert Burda Media KG and will focus on toys and games, publishing, apparel and accessories, and beauty.

WildBrain CPLG maintains licensing offices in the U.S., the UK, Benelux, Nordics, France, Germany, Italy, Spain, Sweden, Poland, Greece, Turkey, Russia, and the Middle East.

In recent months, the company has made a number of executive moves as it continues to bolster staff in select regions.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.