WildBrain CPLG continues to grow with the expansion of its commercial sales department in Germany.

The global licensing agency, which represents properties from Hasbro, Spin Master, and Peanuts in select territories, welcomes Sarah Rosenstock as commercial director and Lisa Gruczek as senior sales manager.

“With many years of experience in brand licensing between them, Sarah and Lisa are the ideal candidates to augment our commercial sales team in Germany,” says Sibylle Gondolf, managing director at WildBrain CPLG Germany, Austria, and Switzerland. “The pair bring a wealth of expertise as well as exciting new ideas, and I’m confident they will both play a crucial role in driving forward the success of our growing brand portfolio in the region.”

Left to Right: Sarah Rosenstock and Lisa Gruczek

Rosenstock, who returns to WildBrain CPLG from the in-house licensing agency of Hubert Burda Media KG, will be responsible for the company’s activity and strategy in Germany.

Gruczek also joins the company from Hubert Burda Media KG and will focus on toys and games, publishing, apparel and accessories, and beauty.

WildBrain CPLG maintains licensing offices in the U.S., the UK, Benelux, Nordics, France, Germany, Italy, Spain, Sweden, Poland, Greece, Turkey, Russia, and the Middle East.

In recent months, the company has made a number of executive moves as it continues to bolster staff in select regions.