Entertainment brand licensing agency WildBrain CPLG has acquired a deal on behalf of Metro Goldwyn Mayer (MGM) to bring the film studio’s iconic Pink Panther to a new line of footwear from contemporary fashion brand LC23 and popular sportswear company Diadora.
Two limited-edition sneaker designs that evoke the playful humor and elegance of the classic character are available now. Diadora’s Rebound Ace and Whizz Run styles will feature bright embroidery patches of both Pink Panther and Inspector Clouseau on a full-grain leather/suede mix material.
MGM’s Pink Panther character began as the colorful, suave illustration at the beginning and end credits of the classic detective series of the same name. The icon and brand remain one of MGM’s most beloved franchises 50 years later.
“This new collaboration perfectly encapsulates Pink Panther’s witty and colorful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield,” says Maria Gurrieri, managing director at WildBrain CPLG Southern Europe.