WildBrain CPLG Tapped to Rep Touzani Brand

YouTube sensation Soufiane Touzani has appointed WildBrain CPLG to represent his sports, fashion, and lifestyle brand Touzani for licensing across the Benelux region.

WildBrain CPLG will focus on categories including toys and games, stationery and back-to-school, housewares, accessories, and publishing. The Touzani brand is inspired by Soufiane’s acclaimed work as “the pioneer of modern freestyle football (soccer).” Touzani’s digital following includes more than 837,000 YouTube subscribers, 1.2 million Instagram followers, and more than 400,000 Facebook fans. He was the subject of Tiki Taka Touyzani, a TV series that aired in 2018.

“Soufiane Touzani is the pioneer of freestyle football and one the sport’s most successful players, as well a hugely popular influencer and inspiration to the next generation, says Brenda Draaisma, general manager at WildBrain CPLG Benelux. “With the licensing program for Touzani in its early stages, our expertise will enable us to build upon the brand’s success so far and assemble a robust merchandise and retail program for Touzani’s impressive fan base in the Benelux market.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.