YouTube sensation Soufiane Touzani has appointed WildBrain CPLG to represent his sports, fashion, and lifestyle brand Touzani for licensing across the Benelux region.

WildBrain CPLG will focus on categories including toys and games, stationery and back-to-school, housewares, accessories, and publishing. The Touzani brand is inspired by Soufiane’s acclaimed work as “the pioneer of modern freestyle football (soccer).” Touzani’s digital following includes more than 837,000 YouTube subscribers, 1.2 million Instagram followers, and more than 400,000 Facebook fans. He was the subject of Tiki Taka Touyzani, a TV series that aired in 2018.

“Soufiane Touzani is the pioneer of freestyle football and one the sport’s most successful players, as well a hugely popular influencer and inspiration to the next generation, says Brenda Draaisma, general manager at WildBrain CPLG Benelux. “With the licensing program for Touzani in its early stages, our expertise will enable us to build upon the brand’s success so far and assemble a robust merchandise and retail program for Touzani’s impressive fan base in the Benelux market.”