WildBrain CPLG Lifestyle

WildBrain CPLG Lifestyle is the latest division to join WildBrain.

The company, which represents properties from Hasbro, Spin Master, and Peanuts in select territories, tapped Victoria Whellans to serve as group brands director. In her new role, Whellans will be responsible for developing strategies for new and existing partners, and directing consumer product roll-outs and partnerships in key lifestyle categories.

“The launch of WildBrain CPLG Lifestyle demonstrates our commitment to supporting our corporate and lifestyle brands, which are often new to licensing and require high-level, strategic roll-out plans,” says Maarten Weck, executive vice president and managing director. “With Victoria’s impressive industry knowledge and tenacious approach, she is the ideal candidate to head up this new initiative and maximize the consumer products potential of [our] brands across Europe.”

WildBrain CPLG closed out January with a series of executive moves and recently extended its licensing agreement with Hasbro.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.