Wildbrain CPLG brokered a deal for Italian fashion designer Alessandro Enriquez to release a collection of Line Friends clothing from multiple designers across Europe.

The line of high-fashion staples is the latest installment of Enriquez’s Fashion Comics project and debuted last month at Pitti Bimbo’s 90th edition event in Florence.

“It was fantastic to see [the characters] Brown, Sally, Choco, and Cony be such a hit with visitors of all ages at Pitti Bimbo, and I’m confident the popularity of these characters will continue to grow in our country [of Italy] as they have done in the rest of the world,” Enriquez says.

Line Friends became popular through the mobile messenger app Line, which today has 200 million active users around the world. The collection highlights the characters on sweatshirts, swimsuits, sweaters, and sneakers designed by several artists including Monnalisa, Diadora, and 2star.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.

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