Wildbrain CPLG brokered a deal for Italian fashion designer Alessandro Enriquez to release a collection of Line Friends clothing from multiple designers across Europe.
The line of high-fashion staples is the latest installment of Enriquez’s Fashion Comics project and debuted last month at Pitti Bimbo’s 90th edition event in Florence.
“It was fantastic to see [the characters] Brown, Sally, Choco, and Cony be such a hit with visitors of all ages at Pitti Bimbo, and I’m confident the popularity of these characters will continue to grow in our country [of Italy] as they have done in the rest of the world,” Enriquez says.
Line Friends became popular through the mobile messenger app Line, which today has 200 million active users around the world. The collection highlights the characters on sweatshirts, swimsuits, sweaters, and sneakers designed by several artists including Monnalisa, Diadora, and 2star.