Women in Toys, Licensing & Entertainment (WiT) has revealed the appointment of a new Treasurer.
The global nonprofit organization announced the appointment of Cristina Liquori to its board of directors for a three-year term, which began on Jan. 1. In her role as Treasurer, Liquori will oversee the management of WiT’s financial affairs.
“I am humbled by the women who came before me to lead the organization to where it is today, and I hope to continue their legacy by helping to shape the future alongside the other board members,” Liquori says “The WiT mission is very close to my heart, and I am so excited to have the chance to give back to the industry.”
In addition to her position at WiT, Liquori is Head of Marketing at LEGO Systems where she leads the U.S. marketing team. She assumed leadership of U.S. marketing in January 2021, after relocating from London, where she had served as both Brand Director and Digital Marketing Director for three years. Liquori also spent time in 2020 as Interim Head of Marketing for LEGO’s U.K./Ireland operation. She led successful launches for franchises such as LEGO Super Heroes (Marvel and DC Universe), LEGO Legends of Chima, and LEGO Ninjago.
“I’m very happy to welcome Cristina as an exceptional member of our board of directors,” says Janice Ross, President of WiT. “Her strong financial acumen, collaborative and inclusive approach, and passion for our mission, are an excellent fit with WiT’s growth initiatives. Christina’s depth of experience in strategy, finance, and business development helps position WiT for further successes as we continue to implement our strategic plan.”
A New York native, Liquori now lives in Connecticut, where LEGO has a hub that serves the Americas.
