Adventure Media and Events LLC, publisher of the Toy Book, the Toy Reportthe Toy Insider, and the Pop Insider, named Maddie Michalik editor-in-chief of the Toy Book effective immediately. The announcement was made by Laurie Schacht, CEO. Michalik previously served as managing editor of the Toy Book, a position she has held since November 2018.

Maddie Michalik joined Adventure Media and Events as an intern in 2014. As an enthusiastic young journalist, she quickly demonstrated a love for the toy industry and was excited to learn and grow and make a difference. She rose through the ranks of the company to become the youngest managing editor in the Toy Book‘s more than 35-year history.

In addition to spearheading all of the editorial content for the magazine — working with hundreds of toy companies and PR agencies to make sure retailers and industry analysts have all the information they need to make informed decisions throughout the year — Michalik can be seen appearing in regional and national TV segments across North America, presenting the best toys for kids of all ages.

Ahead of her promotion to editor-in-chief, Michalik was named as a finalist for the 16th Annual Wonder Women Awards presented by Women in Toys, Licensing & Entertainment (WIT). Maddie is nominated in the category of Rising Star Corporate.

The awards, which honor top female executives, thought leaders, entrepreneurs, and other changemakers for their extraordinary accomplishments and impact within the toy, licensing, and the entertainment industries, will be presented at a special celebration on Sunday, Feb. 23, 2020, at Pier 60, Chelsea Piers in New York City, coinciding with Toy Fair.