WizKids, Vallejo Partner for Custom Hobby Paint Line

NECA’s WizKids has a new partnership with premier hobby paint brand Vallejo. The industry leader in both unpainted and pre-painted miniature gaming figures, WizKids will work with Vallejo on special formulations and all-new, custom colors designed to complement its unpainted miniatures. The first WizKids Paints will be released this fall.

“With more than 50 years in the industry, Vallejo stands out as one of the most popular and high-quality brands of hobby paint in the industry. A leader in this field, they were the first to introduce acrylic colors for miniatures,” says Justin Ziran, president of WizKids.

The news of the new partnership is the latest in a busy first quarter for WizKids, which has seen the company reveal new HeroClix offerings based on the FOX hit, The Orville, in addition to an expanded partnership with Hasbro to create miniatures based on Transformers, My Little Pony, and G.I. Joe. WizKids most recently unveiled a new game based on Nemo Rising.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.