W!LDBRAIN is partnering with digital agency Fuel Industries to develop television, motion picture, direct-to-consumer platforms, and consumer products based on Fuel’s four entertainment properties.
Fuel’s properties include: AllGirlArcade.com, a tween girl gaming portal and virtual world based on its Clik Stars property; Fairies and Dragons, a property for kids ages 6-10 that features four fairies and their dragon friends; Sideway, for teenage boys, which follows the rebellious New Yorker Noz and underground graffiti culture; and Tetsurai, a sci-fi property for teen boys, which combines television, an MMO video game, arcade fighter, and a role-playing game.