Source: Women in Toys/The Toy Book

Following several successful Empowerment Day events in recent years, Women in Toys, Licensing & Entertainment (WIT) is teaming up with Walmart again for a Ready Set… Retail event on Sept. 9.

This virtual event is firmly aimed at female inventors, entrepreneurs, or anyone who wants to learn more about the retail landscape, and how to work with Walmart to bring their toy or game concept to the masses. Sessions are planned to guide participants through the entire path to Walmart shelves, including manufacturing, sourcing, pitching, e-commerce, Walmart Marketplace, and more.

Walmart team members set to appear include:

  • Jeff Evans, executive vice president – entertainment, toys and seasonal at Walmart.
  • Lisa Bowman, senior merchant, toys, Walmart Merchandising
  • Joel Parish, senior director, product development, Walmart Merchandising
  • Danelle Jackson, senior manager, product development, Walmart Merchandising
  • Erin Fish, merchandising director, toys, Walmart Merchandising
  • Shilpa Holden, senior manager, editorial, Walmart Site Merchandising
  • Jessica Partridge, senior manager, toys, Walmart Site Merchandising
  • Kristina Stewart, manager, strategic account management, Walmart Marketplace

Additionally, inventor Dr. Lisa Williams MBA., MA., PhD, creator of Fresh Dolls and Positively Perfect will join the event to share her story from pitch to retail

Related: Six New Members Join WIT Board of Directors

Tickets for the event are free for WIT members and $49 for non-members. Tickets also include access to an interactive Slack channel for attendees and access to session recordings after the event. Click here for full details and registration information.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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