Warner Bros. Global Brands and Experiences (WBCP) President Pam Lifford and WWE Chief Brand Officer Stephanie McMahon will be honored by Women in Toys, Licensing & Entertainment (WIT) at the 16th Annual Wonder Women Awards during Toy Fair New York next month.
“Pam Lifford and Stephanie McMahon are two extraordinary and exemplary women business leaders, and we are thrilled to honor them for their commitment and overall impact on advancing women both within and beyond their own organizations,” said Genna Rosenberg from GennComm and Jennifer Caveza from ViacomCBS, Wonder Women Awards Co-Chairs.
Lifford, who is responsible for strengthening consumer engagement across Warner Bros.’ iconic characters and global franchise businesses, will receive WIT’s Mentor of the Year Award. Her scope covers Warner Bros. consumer products, themed entertainment, and fan-focused brands, such as DC, HBO, and Cartoon Network properties. Her oversight also includes domestic and international licensing, worldwide marketing, business and legal affairs, finance, and retail business development related to some of the most highly regarded entertainment franchises in the world. In Lifford’s first year at WBCP, she increased overall business by 47% and has continued a consistent growth trajectory ever since. She spent 12 years at Disney, rising through the ranks to become a member of the consumer products executive leadership team as executive vice president. Lifford also served as executive vice president at Quiksilver Inc., and earlier in her career, held positions at Road Runner Sports and Nike. With more than 25 years of experience, Lifford is a widely respected industry veteran, who embraces the power of collaboration and mentorship and was recently installed in the Licensing International (formerly LIMA) Hall of Fame.
McMahon, who is responsible for the company’s brand, community relations, and pop culture strategies, represents WWE as its global brand ambassador and will receive the WIT Changemaker Award. Among her many contributions, she has been the driving force behind WWE’s women’s evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Adweek has included McMahon in its list of the Most Powerful Women in Sports for the past four years and recently recognized her as a 2019 Brand Genius. She was also recently named to Forbes’ Most Influential CMOs report. In 2014, McMahon and her husband, Paul “Triple H” Levesque, established Connor’s Cure, a fund dedicated to fighting pediatric cancer, which has raised $3 million to date and has helped more than 400 families.
The Wonder Women Awards, which honor top female executives, thought leaders, entrepreneurs, and other changemakers for their extraordinary accomplishments and impact within the toy, licensing, and the entertainment industries, will be presented at a special celebration on Sunday, Feb. 23, 2020 at Pier 60, Chelsea Piers in New York City, coinciding with Toy Fair New York.
Voting for the Wonder Women Awards will be open to all WIT members from Wednesday, Jan. 15-Monday, Jan. 27.
To purchase tickets/tables, or to sponsor the WIT Wonder Woman Awards or purchase a Digital Tribute Book ad, visit www.womenintoys.com.
The Toy Book is a supporting sponsor of Women in Toys.