WIT Wonder Women Awards 2020

Warner Bros. Global Brands and Experiences (WBCP) President Pam Lifford and WWE Chief Brand Officer Stephanie McMahon will be honored by Women in Toys, Licensing & Entertainment (WIT) at the 16th Annual Wonder Women Awards during Toy Fair New York next month.

“Pam Lifford and Stephanie McMahon are two extraordinary and exemplary women business leaders, and we are thrilled to honor them for their commitment and overall impact on advancing women both within and beyond their own organizations,” said Genna Rosenberg from GennComm and Jennifer Caveza from ViacomCBS, Wonder Women Awards Co-Chairs.

Pam Lifford

Lifford, who is responsible for strengthening consumer engagement across Warner Bros.’ iconic characters and global franchise businesses, will receive WIT’s Mentor of the Year Award. Her scope covers Warner Bros. consumer products, themed entertainment, and fan-focused brands, such as DC, HBO, and Cartoon Network properties. Her oversight also includes domestic and international licensing, worldwide marketing, business and legal affairs, finance, and retail business development related to some of the most highly regarded entertainment franchises in the world. In Lifford’s first year at WBCP, she increased overall business by 47% and has continued a consistent growth trajectory ever since. She spent 12 years at Disney, rising through the ranks to become a member of the consumer products executive leadership team as executive vice president. Lifford also served as executive vice president at Quiksilver Inc., and earlier in her career, held positions at Road Runner Sports and Nike. With more than 25 years of experience, Lifford is a widely respected industry veteran, who embraces the power of collaboration and mentorship and was recently installed in the Licensing International (formerly LIMA) Hall of Fame.

Stephanie McMahon

McMahon, who is responsible for the company’s brand, community relations, and pop culture strategies, represents WWE as its global brand ambassador and will receive the WIT Changemaker Award. Among her many contributions, she has been the driving force behind WWE’s women’s evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Adweek has included McMahon in its list of the Most Powerful Women in Sports for the past four years and recently recognized her as a 2019 Brand Genius. She was also recently named to Forbes’ Most Influential CMOs report. In 2014, McMahon and her husband, Paul “Triple H” Levesque, established Connor’s Cure, a fund dedicated to fighting pediatric cancer, which has raised $3 million to date and has helped more than 400 families.

The Wonder Women Awards, which honor top female executives, thought leaders, entrepreneurs, and other changemakers for their extraordinary accomplishments and impact within the toy, licensing, and the entertainment industries, will be presented at a special celebration on Sunday, Feb. 23, 2020 at Pier 60, Chelsea Piers in New York City, coinciding with Toy Fair New York.

Voting for the Wonder Women Awards will be open to all WIT members from Wednesday, Jan. 15-Monday, Jan. 27.

To purchase tickets/tables, or to sponsor the WIT Wonder Woman Awards or purchase a Digital Tribute Book ad, visit www.womenintoys.com.

The Toy Book is a supporting sponsor of Women in Toys.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.