The tenth World of Toys Pavilion at the 44th Hong Kong Toys & Games Fair featured 39 exhibitors from 13 countries. The show ran from Jan. 8 to 11 at the Hong Kong Convention and Exhibitor Centre.

More than 2,100 exhibitors from 45 countries and regions presented their new products this year to approximately 49,000 trade buyers.

The international pavilion at the Hong Kong Toys & Games Fair was organized as part of the Spielwarenmesse eG’s international fair program known as “World of Toys.” This program gives companies in the toy industry the opportunity to exhibit from international pavilions at selected trade fairs in the Asia-Pacific region, Russia, India, and the Near and Middle East.

The next Hong Kong Toys & Games Fair is taking place from Jan. 7 to 10, 2019.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.