The international World of Toys Pavilion by Spielwarenmesse eG at the Hong Kong Toys & Games Fair is now fully booked and will feature 30 companies from 13 nations, which opens together with the international trade fair at the Hong Kong Convention and Exhibition Centre from January 8 to 11.

Hong Kong ranks as the consumer capital of Asia, and the Hong Kong Toys & Games Fair gives exhibitors access to the region’s second and third largest toy markets: Japan and China.

Spielwarenmesse eG supports its exhibitors with a package of services, including the technical and organizational aspects of participating in the show, as well as a range of marketing services. The World of Toys Pavilion is located at the entrance to the trade fair, prompting many visitors to visit the pavilion’s international exhibitors.

More information on the World of Toys program by Spielwarenmesse eG can be found at  world-of-toys.org/asia-pacific.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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