World of Toys Pavilion is Fully Booked for Hong Kong Toys & Games Fair

The World of Toys Pavilion, staged by Spielwarenmesse eG at the Hong Kong Toys & Games Fair, is fully booked for the upcoming show. Twenty-six exhibitors from 13 countries have secured exhibition space in the pavilion, which will be open during the Fair from Jan. 6-9, 2020.

As the Hong Kong Fair continues to grow, international companies that may not already have a presence at the show have been utilizing the capabilities of Spielwarenmesse eG’s World of Toys program to gain access to that market and others, such as Kids India and Kids Russia.

“Our comprehensive range of services allows our participants to focus all their attention on making their appearance at the Fair a complete success,” says Ernst Kick, CEO of Spielwarenmesse eG.

The World of Toys Ready-to-Go Package includes a turn-key booth stand with basic furniture and fittings, numerous marketing measures, and a personal trade show contact for comprehensive customer care before, during, and after the Fair. Pavilion exhibitors for 2020 include Bruder, Guidecraft, Egmont Toys, and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.