World Tech, Bulls I Toy, and Rubies Costumes Join Sonic Merchandising Program

The Sonic Boom portfolio is expanding to include more promotional partners this year, including World Tech Toys, Bulls I Toy, and Rubies Costumes.

World Tech Toys will be creating an array of R/C helicopters based on the characters Sonic, Tails, Knuckles, Amy, and Sticks. Detailed design schemes will mirror the Sonic world established in both the TV series, as well as the video games for both Nintendo 3DS and Wii U.

Bulls I Toys will create custom-designed wearables such as branded dog tags and slap bands. The development team will also produce products such as puzzle erasers, 2-D & 3-D erasers, stickers, magnetic, and traditional trading cards.

Rubies Costumes will launch a new line of Sonic Boom costumes, as well as expand on its existing Sonic collection with new classic character costumes and a candy bowl holder.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.