Kingsmen and its subsidiaries, a communication design and production group in Asia Pacific and the Middle East, secured Marina Square Shopping Mall in Singapore as the venue for the world’s first Nerf-dedicated family entertainment center. This Nerf experience is slated to open in the second half of next year. The news follows the group’s licensing agreement from February with Hasbro to co-conceptualize, create, build, and operate multiple Nerf experiences across Asia Pacific.

The Marina Square Nerf experience will be the first concept attraction for Hasbro and the Nerf brand. The experience is planned to occupy more than 18,000 square feet on the ground level of Marina Square, one of the more popular, centrally-located family malls in Singapore.

The indoor attraction will feature multiple activity zones that promote active play, team work, and exploring beyond comfort zones while having fun.