Wow! Stuff Selects ChizComm as Marketing Agency Partner

ChizComm Ltd. is the new marketing and communications partner for Wow! Stuff, one of the fastest-growing toy companies in Europe, and an innovative inventor of tech toys for top pop culture licenses. ChizComm will manage consumer marketing programs and strategy for Wow! Stuff globally, working alongside teams in each market to combine execution efforts. The partnership follows a blockbuster year for Wow! Stuff, driven by the success of its Harry Potter line and TOTY Award nomination for the Mystery Flying Snitch.

“We are thrilled to be partnering with a creative industry leader like Wow! Stuff who constantly brings magic and imagination to the world of toys,” says Harold Chizick, president and CEO, ChizComm Ltd. “Not only will we use our experience in the lifestyle space as we work on these beloved brands and licenses, but we are excited to be working as an extension of the Wow! Stuff team on all communication efforts.”

“ChizComm’s experience in the children’s entertainment and toy space is exactly what we were looking for in an agency partner,” says Richard North, CEO, Wow! Stuff. “We are a product development company that is driven by innovation. We have been searching for an equally innovative consumer marketing agency, and I believe ChizComm are certainly that.”

ChizComm and Wow! Stuff’s partnership is effective immediately, with the team set to debut new products at Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.