WowWee’s newest Pop2Play is a Barbie Dream Playhouse! | Source: WowWee/the Toy Book

Barbie’s Dreamhouse has gotten an upgrade.

WowWee’s Pop2Play line is expanding to include new licensees, including Mattel’s Barbie Dream Playhouse. This pop up playhouse has everything Barbie needs — a bedroom loft, a pop up bed and dresser, kitchen, doors that open and close, and more.

The Pop2Play line is made from durable Strongfold cardboard that folds flat to store easily. When kids are ready to play, simply unfold the playset and let the fun begin.

“We are beyond thrilled to add the Barbie name to our innovative Pop2Play line,” says VP of Brand Development & Creative Strategy at WowWee Sydney Wiseman. “I’ve personally been a big fan of this empowering brand since my childhood, and it has been a dream working with Mattel to create this exciting playset that kids everywhere will love to play in, along with their Barbie dolls!”

Related: WowWee, Nickelodeon Team Up for My Squishy Little Dumplings Animated Content

The Pop2Play Barbie Dream Playhouse will be available in November for $59.99 at Meijer and Amazon.

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.

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