Lucky Fortune by WowWee

WowWee‘s launched its newest brand — Lucky Fortune — in Walmart and Claire’s stores this month.

The new line of blind packed collectible charm bracelets features more than 100 trendy charms to collect, with designs spanning several different categories and levels of rarity. Each Lucky Fortune series 1 bracelet and charm comes packed in a toy fortune cookie along with a paper fortune. Kids can be on the hunt for the extra-rare gold-dipped charm as they collect and trade bracelets with friends.

https://www.youtube.com/watch?v=vVJAgomiJUo

“At WowWee, we’re constantly tracking trends and looking at what space we can expand into next,” says Sydney Wiseman, brand manager at WowWee. “Lucky Fortune capitalizes on the collectible craze we’re seeing throughout the toy industry, bringing trendy charm bracelets and a little bit of luck to kids. We’re incredibly excited to introduce this new line in the U.S. today, having already seen great excitement coming from the Canadian launch in April.”

WowWee Lucky Fortune

Lucky Fortune will hit shelves at other major retailers such as Amazon and Target in July.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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